1. Definitions

• “Services”: All digital marketing-related services offered by HPL Digital Marketing, including but not limited to SEO, PPC, social media, branding, content creation, affiliate marketing, and design/production services.

• “Retainer”: A monthly pre-paid arrangement for a set number of service hours.

• **”Ad Hoc” or “One-Off Projects”: Short-term or single-scope engagements that are not part of an ongoing retainer.

• “Deliverables”: The final product or outcome of a service or project.

• “Third-Party Tools/Platforms”: Any external systems, apps, platforms, or technologies used to deliver or support services (e.g. Google Ads, Meta, Mailchimp, Canva).

2. Services & Scope

HPL Digital Marketing provides digital marketing services globally, with a focus on the Asia-Pacific region. Our service offering includes SEO, PPC, social media marketing, content and copywriting, branding, email marketing, affiliate marketing, and visual/audio production.

3. Engagement Models

We offer two primary engagement types:

• Retainer-based contracts (preferred): Minimum term of 6 months, with monthly hours paid in advance.

• Ad Hoc or One-Off Projects: These require 50% payment upfront, 35% on deliverables, and 15% upon final completion.

4. Payment Terms

• Payments must be made via Bank Transfer (preferred), Wise, or PayPal.

• Late payments incur a 1% daily fee on outstanding balances.

• Setup fees and strategic planning fees are non-refundable.

5. Client Responsibilities

Clients agree to:

• Provide timely access to necessary accounts, platforms, brand assets, and official artwork.

• Respond to feedback and revision requests within a reasonable timeframe.

• Honour agreed project timelines.

6. Revisions & Timelines

Unless otherwise agreed, deliverables include a set number of revisions. Additional revisions may incur extra fees. Estimated timelines will be provided for all projects and are subject to mutual agreement.

7. Ownership of Work

All deliverables remain the sole property of HPL Digital Marketing until full payment has been received. Upon final payment, ownership is transferred to the client, except for assets or tools owned by third parties.

8. Portfolio Use

We reserve the right to use an agreed portion of your project for portfolio, case study, and promotional purposes, unless explicitly prohibited by mutual agreement.

9. Subcontracting

To maintain quality and flexibility, HPL Digital Marketing may delegate portions of your project (e.g. design, video editing, technical setup) to trusted external specialists or freelancers. These subcontractors are carefully selected and operate under the same confidentiality and quality standards as our internal team.

10. Use of Third-Party Tools & Platforms

We use third-party tools and platforms to deliver services effectively. While we choose reputable providers, HPL Digital Marketing is not liable for disruptions, changes, or policy updates from third-party platforms beyond our control. Clients are responsible for maintaining access and licensing (if applicable) to these platforms.

11. Confidentiality

All sensitive business and project-related information will be treated as confidential. This clause remains in effect for 30 days after final payment, unless extended by agreement.

12. Termination & Cancellation

We require a minimum 30 days’ notice for termination of services, with 45 days preferred. Termination must be submitted in writing. Any unbilled or unpaid work to date will be invoiced and must be settled in full.

13. GDPR & Data Protection

We comply with the General Data Protection Regulation (GDPR) and take data protection seriously. Any personal data handled on your behalf will be managed with care, security, and transparency.

14. Limited Liability

HPL Digital Marketing will not be held liable for indirect, incidental, or consequential damages arising from service use, including but not limited to platform outages, algorithm changes, or business losses. Our total liability will not exceed the fees paid to us in the 3 months prior to the incident.

15. Indemnity Clause

You agree to indemnify and hold harmless HPL Digital Marketing and its affiliates from any claims, damages, or legal costs arising from your misuse of services, breaches of these terms, or violations of law or third-party rights.

16. Dispute Resolution

These Terms are governed by the laws of Queensland, Australia. In the event of a dispute, both parties agree to attempt resolution through good faith negotiation. If unresolved, disputes will be subject to the exclusive jurisdiction of the courts of Queensland.

17. Updates to These Terms

We may update these Terms occasionally to reflect service changes or legal requirements. Updates will be published on our website, and continued use of our services constitutes agreement to the revised terms.