Skip to main content

Privacy Policy

Last updated: 29 April 2025

Introduction

HPL Digital Marketing (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our website, engage our services, or interact with us via email, social media, or other platforms.

By accessing our website or using our services, you agree to the terms of this Privacy Policy.

Who We Are

Legal Name (Australia): HPL Digital Marketing
Business Registration (Australia): ABN 24786033059

Legal Name (Vietnam): Cong Ty TNHH Kinh Doanh HPL
Business Registration (Vietnam): 0316591221

Head Office: Thu Duc City, Ho Chi Minh, Vietnam

Contact us here

Regions Served: Asia-Pacific & Global
Services provided: We provide digital marketing services that include SEO, PPC, Conversion Optimisation, Email Marketing, Copywriting, Social Media Marketing, Branding & Design, Affiliate Marketing, and Audio/Visual Production.

What Information We Collect

We may, and likely collect the following types of personal and usage data:

A. Personal Data

  • Full name
  • Company Name
  • Email Address
  • Phone number
  • Job title and/or role
  • Location (country/city, etc.)
  • Billing and Payment information where required to do so (bank details, PayPal, Wise account info)

 

B. Technical Data

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Time zone and location data
  • Web page interaction, session duration, and referring website (via cookies and analytics tools like Google Analytics and Hotjar)

 

C. Marketing and Communication Data

  • Your preferences in receiving marketing from us
  • Responses to surveys, email campaigns, or landing pages
  • Information you provide in contact forms, lead magnets, or newsletter signups

How We Collect Your Data

We use the following methods to collect your data:

  • Direct interactions (form submissions, emails, messaging apps)
  • Automated technologies (cookies, tracking pixels, heatmaps)
  • Affiliate tracking and third-party tools (e.g., SEMrush, Hotjar, social media platforms)
  • Public sources (LinkedIn, company websites)

Why We Collect and Use Your Data

We process your personal data for legitimate business purposes, including:

Purpose

1. To provide and deliver our marketing services

Legal Basis: Contractual necessity

Purpose

2. To respond to inquiries and client requests

Legal Basis: Legitimate interest

Purpose

3. To manage payments, billing, and accounting

Legal Basis: Legal obligation

Purpose

4. To send promotional content or updates

Legal Basis: Consent

Purpose

5. To improve website performance and user experience

Legal Basis: Legitimate interest

Purpose

6. To meet regulatory or compliance obligations

Legal Basis: Legal obligation

Who We Share Your Data With

We may share your data with the following categories of recipients:

  • Internal team members (contractors, employees, consultants)
  • Third-party service providers (email services, hosting, payment processors)
  • Affiliate platforms (e.g., SEMrush, Hotjar – only when you opt in or click a tracked link)
  • Legal, accounting, or regulatory authorities when required

We never sell your personal data to third parties.

International Data Transfers

As a globally operating digital agency, your data may be transferred to and stored in countries outside your jurisdiction, including Australia, Vietnam, the United Kingdom, the European Union, and the United States.

We ensure all international data transfers comply with applicable laws, including the General Data Protection Regulation (GDPR), by using approved data protection mechanisms such as Standard Contractual Clauses (SCCs).

Data Retention

We retain your data:

  • For the duration of our business relationship
  • For up to 7 years post-engagement for financial and legal record-keeping
  • Or until you request deletion of your information (unless retention is legally required)

Your Rights (Under GDPR and Other Regulations)

If you are a resident of the UK, EU, or another region with data protection laws, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (“the right to be forgotten”)
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time (where processing is based on consent)

To exercise these rights, please contact us, and be patient.

Cookies and Tracking Technologies

We use cookies, chocolate cookies, web beacons, and similar tracking technologies to:

  • Analyse website traffic
  • Enhance user experience
  • Track affiliate links and conversions
  • Understand visitor behaviour via tools like Google Analytics and Hotjar

You can manage cookie preferences in your browser settings. You may also opt out of certain tracking by adjusting your settings in Hotjar, Google Analytics, or through cookie banners on our site.

Security of Your Data

We use industry-standard measures to protect your information, including:

  • SSL encryption
  • Firewall and malware protection
  • Access controls and user authentication
  • Secure storage systems

However, no data transmission over the internet can be guaranteed as 100% secure.

Affiliate Marketing Disclosures

Some pages on our website contain affiliate links, especially within our “Tools We Recommend” section. Clicking these links may result in us earning a commission at no additional cost to you.

We only promote tools we’ve tested, use ourselves, or believe provide genuine value to our audience.

Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect data from children. If we become aware that we’ve collected data from a minor, we will take steps to delete it immediately.

We ALWAYS seek to respect and protect children!

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy regularly.

Contact Us

For any privacy-related questions, concerns, or requests:
Contact Us

Subject Line: “Privacy Request – [Your Name]”

We aim to respond to all legitimate requests within 30 days. Please understand, we are not sitting around simply waiting for your enquiry.

READY TO WORK WITH US?


Location

S70 Park Riverside
101 Bang Ong Thoan St,
P. Phu Huu, District 9
Ho Chi Minh City, Vietnam

Socials

HPL Digital Marketing Agency logo in long form