Hotjar shows you the numbers you need—and the real user behavior behind them.
Everything you ever wanted to know about your website...
...but your analytics never told you.
GET STARTED
Hotjar is trusted by 1,306,323 websites in 180+ countries
HPL Digital Marketing + Hotjar:
All together. All connected.
Why settle for just one tool, when you can have it all? Give your team the necessary tools they need to deliver experiences that convert, every time.
Observe
Heatmaps
Improve any page of your site with confidence. See which parts of the page get ignored, and which elements drive sales and signups.
Recordings
See exactly what your users see. Watch real user sessions to find and fix hidden friction and conversion blockers.
Ask
Feedback
Hear directly from your users as they experience your site. Find out what they love, and what’s driving them off your site. Make the changes that matter.
Surveys
Bring your customer voice to your decision-making. Validate your plans, measure customer satisfaction, and learn from every churn.
Engage
Interviews
Connect 1 to 1 with users to test hypotheses, and prototypes, refine designs, and iterate on ideas faster.
Get started today
Start learning about your users right away,
with a quick and easy set-up.
Create an account
No credit card required
Uncover Opportunities for optimisation
Identify high-impact changes by seeing what real site visitors do – and which parts of the page they view.
Spot problems with your customers
See what’s making people bounce before they complete critical actions like signing up or checking out.
Prioritise the changes that matter
No more guessing what people want. Hear from them directly, then make the changes they care about.
Get buy-in for your next big idea
Craft a compelling case backed up by recordings of real users and their direct feedback.
Integrations
Connect to Google Analytics, Unbounce, Zapier and many more.
Your Trust. Our Priority.
Unlocking valuable insights, while upholding your data's security.
GDPR commitment
CCPA commitment
PCI compliance
Pros & Cons
After extensive research, we’ve gathered some of the important pros and cons regarding the Hotjar platform, to offer you better trust and balance.
Pros:
- Unmatched visual clarity into user behaviour
- Easy to install and understand
- Great for UX, CRO, and A/B testing insights
- Integrates with many useful platforms
- Useful free plan for small websites
- GDPR-ready & privacy-friendly
- No credit card required to get started
Cons:
- Can feel limited without upgrading to higher plans
- Doesn’t replace full analytics (meant to complement GA/GA4)
- Requires regular review of recordings for insights
Sign up for quick, actionable insights
Sign up and get instant basic access to all our tools. Upgrade when ready, or
enjoy our basic plans indefinitely.
No credit card required to get started.
Included in Hotjar Basic
- Heatmaps
- Recordings
- Surveys
- Feedback
- Interviews
